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Our mission: providing products and guidance that supports the financial well-being of employees and their families.   

AFR Life History

A subsidiary of AFR Insurance, AFR Life’s roots date back to 1905.  Today, AFR is recognized as a leading domestic insurance carrier that offers best-in-class life insurance options. The benefits we provide have been shown to strengthen employer benefit offerings, boost employee retention and improve recruiting success.

We work hard to uphold our traditions and history, while also paving the way towards the future. Our policyholders trust us with the financial security of their families, and we take that  responsibility very seriously.  
When you write your business with AFR Life, you can be assured that we will deliver on our promise with informed guidance, quality products and outstanding service.

Brokers, employers and employees alike can trust that AFR Life will always act with integrity, advocacy and professionalism. 

Meet the AFR Life Team

Jon Srna

President & CEO

Bernadette Autrey


“I am proud to work alongside a team that prioritizes the customer experience and values strong relationships, communication, and trust. We are committed to upholding our core values of integrity, excellent customer service, and fulfilling our promises to each and every customer.”

Brandice Rhoades

Vice President of AFR Life Insurance

“Our team is built and managed by living our core values of integrity, strong work ethic, excellent customer service and fulfilling our promise to each and every customer.”

Mandy Coulter

Director of AFR Life Insurance

“We take pride in focusing on the customer experience.  We enjoy partnering with our agents and customers to make sure our products and services are best in class within the voluntary benefits market.”

Holly Connolly

Account Management and Customer Advocate

“I ensure that our customers have a positive experience with AFR Life by treating every customer as if they are my family member.”

Liby Hansen

Director of Business and Sales Strategy

“Our focus is on creating solutions that bridge the gap between people and technology. Our core values are relationships, communication, and trust.  We understand the unique needs of all stakeholders, including business leaders, employers, and consumers.”